New Names BFW by Navy Sketch Tour

The first qualifying round of the competition for young designers New Names Belarus Fashion Week. Collections of modern clothes with elements inspired by Belarusian nature, history and culture.

On September 20, the first qualifying round of the competition for young designers New Names Belarus Fashion Week, traditionally held as part of the Fashion Week in Belarus, took place. The event was held on the territory of the Balki loft project and brought together under one roof young and ambitious designers who want to demonstrate their abilities to a professional jury.

Recall that this season the project has a theme, and therefore the task of the participants has become more complicated. Following the motto "I love BFW, I love Belarus", the designers had to present collections of modern clothes with elements inspired by Belarusian nature, history and culture. At the same time, the proposed things had to satisfy the needs of fashionistas of the big city. This was important, among other things, because the general partner of the competition this season is the Navy trademark, a manufacturer of stylish and comfortable clothes for every day.

More than 30 applications were submitted for the competition, some designers offered 2 collections each. It should also be noted that participants from different cities of Belarus (Brest, Borisov, Baranovichi, Grodno, Vitebsk, Mozyr, Mogilev, Minsk), as well as from neighboring Ukraine, came to the competition. The scope of topics was quite wide, as well as the range of clothes: on the sketches one could see both everyday and cocktail dresses, and folklore fantasy on the theme of jeans, and loose sundresses, and more strict models for cool weather.

Given all of the above, the task of the jury was also difficult - but it was brilliantly handled by real professionals in their field. The jury of the sketch tour included:

Yanina Goncharova, Chairman of the NGO “Belarusian Chamber of Fashion”; Tratsevskaya Evgenia - Director of Stetskevich Group of Companies LLC; Kostyuchenok Anna - creative director of NAVY; Galina Yakovlevna Meshkova - Associate Professor of the Department of Clothing Modeling and Artistic Weaving, Belarusian State Academy of Arts.

Based on the results of the selection, the names of 14 participants were named, who went to the next round. Here are their names:

Arabey Inga Zanko Yekaterina Yakovchuk Marina Yadchenko Yanina Chepik Diana Glod Inna Ladnykh Irina Revonyuk Inna, Gordyuk Yulia Zakshevskaya Grazhina Zuenok Anna Zhuk Alexandra Yegorshina Anastasia Mylnikova Anastasia Krishneva Veronika

The second stage – pre-demonstration of sewn models - will take place on November 1. At this stage, the jury will select the 10 best collections, as well as give advice to the participants on how to improve them. On November 16, the finalists will show their work on the catwalk of Belarus Fashion Week.

Text: BFW Press Center (Elena Loseva) Photo: Sergey Tamkov