Carter Lowe Creator, entrepreneur, and self-care advocate
Reading time: 6 min

How to really save

Most of those who are now between 25 and 40 are quite capable of managing large expenses, but are unable or unwilling to keep track of small expenses. How to really save money without denying yourself the really important things?

Sociologists tend to believe that millennials (people who entered the 21st century at a conscious but young age) have a rather peculiar relationship with personal finances. Namely: most of those who are now between 25 and 40 are quite capable of managing large expenses, but are unable or unwilling to keep track of small expenses. Few of the “generation Y” are able to refuse an optional but pleasant “Wishlist”, even if the savings can be decent, notes What can you really save on without denying yourself the really important things?


Due to lack of time, many working millennials sin with a special love for takeaway food and drinks: cardboard cups with latte and americano, plastic glasses with freshly squeezed juice, large a sandwich or a beautiful salad for lunch may well take out of your pocket about a thousand rubles a day. And now let's remember the cost of absolutely the same drink and sandwich, prepared at home and taken with you to work. Someone will say that time is money, but squeezing a glass of juice and making a cold sandwich will take no more than 15 minutes (the main thing is to have the necessary products in the refrigerator in advance).

The average cost of a cup of coffee in one of the largest chains of coffee shops in Moscow is about 200 rubles. This means that a working lover of takeaway drinks will spend about 45-48 thousand rubles a year on this innocent pleasure. Impressive compared to the cost of coffee prepared in five minutes at home in a Turk or a coffee machine.

Unused fitness club membership

Every time we purchase an annual fitness club membership, we are full of good intentions. However, in the future it is not possible to go to this undeniably useful institution as often as one would like, which automatically makes the purchase of a card less profitable.

If we take as a guideline the cost of an annual subscription to one of the well-known networks of fitness clubs in Russia (about 60 thousand rubles), it is easy to calculate how much one visit will cost in the end, depending on the regularity of visits. If you come once a week, each lesson costs about a thousand rubles. For less diligent athletes, visits are even less profitable. The conclusion is simple: if you know that you will most likely not be able to come often, it is better to choose a fitness institution where each lesson is paid separately. Although, of course, the idea that you can go to the gym at any time is priceless in itself.

Delivery of everything

Nowadays, you can order any goods at home - from food to large household appliances. Each courier visit will cost from 200 rubles to a couple of thousand, depending on the size of the purchase and the urgency of delivery. How many such purchases does the average person make per month - one, two, or maybe ten? Meanwhile, nothing prevents you from overcoming laziness and walking to the cafe on your own. Or arrange a self-delivery service in an online store, or use pick-points, postamats.

Fast fashion

Fast fashion is like fast food - it doesn't "saturate" the wardrobe for real. It is easy and simple to go to a democratic clothing store on the way home from work, leaving not too much money there, just to please yourself. But how long will such a thing be worn, how it looks after the first wash, how often will it be worn, how quickly will it get bored?.. Perhaps it is time to buy less often, but better things, and wear them longer and more often so that they “pay off”.

Well-known brands

On the other hand, millennials, like no other generation, tend to fall for and remain loyal to well-known brands. Many people have at home what is advertised on television and on the Internet, from diet cornflakes for breakfast and toilet paper with a water-soluble sleeve to a “unique” TV. But less aggressively promoted products with the same or similar function often cost less. It's time to look for them on the shelves.

Smartphones and other gadgets

According to statistics, 76 percent of Generation Y have a smartphone. Most young people keep a close eye on the latest technology and consider it their duty to update their collection of high-tech toys, although old gadgets are still in working order. But why? Sociologists have found that millennials tend to spend money with an eye to how their friends do it (78 percent of respondents do this - no joke!).

In the US, more than a third of millennials said they want to have a car and gadgets of the same level as their environment. Of these, half use a credit card to satisfy basic needs after acquiring "wants" - to buy food, pay utility bills.

Another smartphone-related expense item that could theoretically be reduced is mobile Internet (if you need it for entertainment, and not for work, of course). Despite advertising assurances that monthly payments are insignificant, the totals for especially active smartphone users proudly show three zeros. Why not limit yourself to wi-fi, which is now not available except in an iron?

Dry Cleaning

It's so tempting to take a pile of dirty and wrinkled clothes to the dry cleaners and get back a neat, crisp pile. The cost of this pleasure can go to infinity if you are used to entrusting everything to specialists, from shirts to interior items: the average price for dry-cleaning a shirt (blouse) in Moscow fluctuates around 500 rubles.

It's also worth noting that most items marked dry clean only can do without this honor. Suffice it to recall the old-fashioned ways: a woolen sweater can be washed by hand in slightly warm water with the addition of baby shampoo, suede shoes can be refreshed with... an ordinary eraser. Tips from the series “Note to the hostess” are easy to find on the Web, and this is not at all embarrassing: after all, there is a financial crisis in the yard. Yes, and profit: no need to find time to go to the dry cleaners.

A couple more fun facts about less reasonable peers:

- according to statistics, 57 percent of "young adults" believe that their financial condition is much better than that of their friends; 89 percent of millennials have a budget plan, but only 20 percent always stick to it. - 94 percent of Generation Y say they are financially responsible, but 55 percent admit they have borrowed money from their parents.