Aroma for the hero: non-banal men's perfumes for February 23.

Giving perfume to a man has long been a beautiful tradition and a universal solution for any holiday. The most unique novelties of men's perfumery.

Every member of the stronger sex has their own weaknesses, and the passion for fragrant essences in stylish bottles is one of them! Therefore, giving perfume to a man has long become a beautiful tradition and a universal solution for any holiday. However, among the powerful advertising flow of seasonal novelties, which eventually end up in almost all fashionistas, you run the risk of not noticing truly unique fragrances, which, by the way, are not at all difficult to find in chain stores in the capital - and at the same time you are not at all threatened with ruin.

We have identified the most exquisite novelties of men's perfumery. Now the choice is yours!

SOLO LOEWE is luxury in its purest form.

When 150 years ago the German Enrique Loewe Roessberg emigrated to Madrid and opened a small leather goods shop, few people could have imagined that very soon the brand would conquer bohemian Barcelona, and then all the world's capital Cities. Not only bags, but also luxury clothes and perfumes. In Russia, LOEWE fragrances appeared 7 years ago and immediately won women's sympathy. Then it was time for a series of men's fragrances, each of which became a bestseller. One of the most successful was the classic Solo Loewe - an impeccably harmonious fragrance with chords of lavender, thyme, rosemary and mate. The perfume opens with dry notes of patchouli and cashmere, and the final notes are amber and musk. The design of the bottle reflects the brand's concept - clean straight lines, elegant black color, a combination of solid aluminum and fragile glass.

The apogee of LOEWE men's fragrance development was the new release of the brand, which is deservedly considered the most promising new men's perfumery of this year - the chic Solo Loewe Absoluto. The fragrance continues the SOLO line, launched in 2004, dedicated to outstanding personalities, and is a beauty tribute to the legendary French King Louis XIV, who created a cult of elegance, beauty and gallantry at court. The portrait of the Sun King is painted with contrasting strokes of citrus, woody and spicy accords, dominated by sparkling bergamot and tart wormwood. The perfume opens slowly and beautifully, and the finest combination of opposite chords: wet stone and dry woods, citruses and spices, bergamot and wormwood - makes the bouquet unbanal at all levels - from top notes to plumes. The perfume in a geometric golden-crystal bottle resembles molten amber and evokes associations with preciousness, selectivity and impeccability. A man who wears Solo Loewe Absoluto will really feel like an august lady!

SOLO Loewe Absoluto.

Diamond Sky: Van Cleef & Arpels Midnight in Paris.

The most romantic novelty fragrance was presented by one of the oldest jewelry houses in Europe – French Van Cleef & Arpels. Renowned perfumers Domitille Bertier and Olivier Polge have created a cosmic fragrance with the intriguing name Midnight in Paris. Only the objects of inspiration were by no means the cathedrals, bridges or even the cabaret of the holiday city, but the night sky with many constellations! The design of the bottle is exactly the same as the recently released men's watch Van Cleef & Arpels, which are equipped with an exclusive movement that indicates the position of the stars in the midnight sky over Paris, the dark blue glass bottle, like the dial, depicts delightful sparkling contours. What does the starry sky smell like? During the tasting, it turns out that black lily of the valley, valley lily, rosemary, green tea and styrax resin. Van Cleef & fragrance Arpels Midnight in Paris is imbued with the spring mood of love, and at the same time, it has a signature French charm. We recommend giving to all men who do not grow old in heart and even after a long day at work do not forget to take a walk with their beloved under the star rays.

Van Cleef & Arpels Midnight in Paris Pour Homme.

The Law of Strength - Zegna Forte.

The 100th anniversary of the Italian brand Ermenegildo Zegna, run by the fourth generation of the Zegna design family, was marked not only by grandiose celebrations, but also by the release of a new men's fragrance, Zegna Forte (“Strength”). The author of the fragrance, eminent perfumer Cecile Matton, described her next creation as "a unique combination of freshness and ardent seduction, masculinity and sweetness", which is expressed in the "irresistible attraction of opposites." The original bottle of Zegna Forte has a pleasantly streamlined shape and a dark matte cap that mimics the texture of the brand's classic suit fabrics. However, don't think that this fragrance is made for prim office workers on Wall Street (Wall Street) - Zegna Forte insists on an elusive windy sensuality that does not obey conservative rules. The composition of the fragrance masterfully intertwines notes of juicy pink pepper and ripe lemon, spicy ginger and bitter pink grapefruit, delicate mountain lavender and exotic tonka beans, and the trail of perfume dissolves in the air with chords of white tobacco and May honey, leaving a noble veil of gray amber. Such an intoxicatingly fragrant cocktail will be an excellent gift for a man who always hides a storm of passions behind a calm look and performs all his feats of life with a confident smile.

Zegna Forte by Ermenegildo Zegna.

Penhaligon's Sartorial - preferred by gentlemen only.

Having earned an impeccable reputation during the reign of Queen Victoria, the British perfume brand Penhaligon's does not change its dandy image and this time surprised its fans with Sartorial, which mimics the smells of... a men's suit atelier! The name of the perfume is translated as “tailor's art”. Such an unexpected idea came to the head of creative director of Penhaligon's Emily Bloom (Emily Bloom) - she once went into a prestigious men's suit salon on fashionable London's Savile Row (Savile Row) and was fascinated by the smell that exuded an old oak floor, doors, hot ironed silk, steamed wool and, probably, assorted expensive perfumes from the atelier's clients. Maestro Bertrand Duchaufour, who personally presented the fragrance to the Moscow public, was entrusted with recreating the atmosphere of the old-school salon. According to Duchaufour, a true gentleman who dresses at the best tailors of the Kingdom must certainly smell of violet, oak moss, cyclamen, lime blossom, myrrh, patchouli, white musk and, most importantly, beeswax, which, by the way, is really used in tailoring.. If your chosen one loves timeless classics, then Sartorial will undoubtedly become his favorite!

Sartorial by Penhaligon's.

LIGNE ST BARTH - Caribbean freshness.

Until a few years ago, exquisite Caribbean elixirs could only be found in some luxury hotels and perfume boutiques. Brand Ligne St. Barth, famous for cosmetics based on ingredients from exotic plants, flowers and fruits from the Caribbean islands, based on the most beautiful of them - the eponymous "millionaires island" St. Barth, introduced a men's fragrance that creates a mood of luxurious relaxation and a light breeze of serene everyday life.

A real flowering fruit paradise of the Caribbean islands of St. Perfume. Barth Homme is ideal for men who prefer fresh fragrances, but are tired of hackneyed variations on the theme of the bestseller of all time Dolce & Gabbana Light Blue. Light, invigorating, fresh smell combines the traditions of the Caribbean tribe of the Arowak Indians with the latest scientific discoveries and modern technologies.

Maintaining its eco-brand status, Ligne St. Barth, among other things, uses the most delicate technologies in the production of vegetable oils, because only in this way can all the precious active ingredients be preserved. The unique combination of oils restores the skin's natural balance, allowing all nutrients to be absorbed quickly. The selection of raw materials is carried out in accordance with the highest quality standards of pharmaceutical and food programs.

LIGNE ST BARTH - The spirit of nature.

Out of Time: KORRES Saffron Amber Cardamom.

The Greek beauty concern KORRES has been known in the world for 20 years as a first-class manufacturer of exclusively natural organic cosmetics and perfumery, which has gathered in its products all representatives of the amazing Mediterranean flora known to science. Therefore, there are no certain trends in KORRES fragrances - these smells are always desirable, like a walk in a summer garden. More recently, a novelty perfume in the oriental-ethnic style Saffron Amber Cardamom (“Saffron, amber, cardamom”) arrived on Moscow showcases, and by the name it’s easy to guess that we are in for a mix of southern spices: get ready to inhale the sharp notes of cedar, cardamom, cinnamon, saffron and cloves, which are harmoniously sweetened with accents of vanilla, amber and warming sandalwood. The aroma will cause sincere sympathy of ecosexuals and in general all supporters of herbal cosmetics.